Sim Cristea

Design Strategist

Healthcare-specialised designer partnering with clinics, startups, and pharmaceutical organisations to build end-to-end, trusted digital products.

The scope of work centres on shaping healthcare experiences through brand direction, service and clinical pathways, digital strategy, and end-to-end website delivery using no-code tools to support fast, practical execution. This approach allows healthcare organisations to move efficiently from intent to implementation, balancing experimentation with regulatory responsibility and real-world constraints.

Design experience is guided by technology awareness, prevention-oriented thinking, and an understanding of ethical, clinical, and human considerations inherent to healthcare.

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