AllergyRhino was conceived as a modern allergy care company operating within a regulated healthcare environment. While strong clinical expertise and manufacturing partnerships were already in place, the business lacked a defined product model, service structure, and delivery system. I was engaged to translate the clinical vision into a functioning company by designing the services, digital products, and operational workflows required to operate safely, credibly, and at scale.

The challenge was not medical effectiveness but access, cost, and experience. Existing immunotherapy options were expensive, difficult to access, and poorly integrated into everyday care. There was no clear digital pathway that allowed patients to understand eligibility, receive treatment, and manage long term care in a simple and coordinated way.

The solution was designed as a vertically integrated, digital first allergy care service. I built a complete system that combined digital diagnosis and treatment management, the development of an own brand immunotherapy product to reduce cost, and physical access through a pharmacy pilot. This allowed patients to access care digitally, receive medication at home, or visit partner pharmacies for in person testing and prescriptions.

Throughout the project, I prioritised operational readiness, regulatory safety, and clarity over exhaustive system formalisation. The service was designed to move quickly, test assumptions, and validate market fit in real world conditions. I intentionally avoided over engineering design systems and unnecessary interface complexity, selecting tools and features that reduced risk, supported iteration, and enabled healthcare delivery across both digital and physical environments.